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Vol. SR Online: Showcase, Issue Equinox 2024, 2024October 20, 2024 CEST

Virality in the fast lane: How businesses can succeed with integrity on TikTok and Instagram

Annabelle Lei,
Digital viralityTikTok algorithmInstagram Reelsbrand integrityinfluencer marketingemotional storytellingsocial media marketingbrand reputationviral content strategiesCoca-Cola case study
Copyright Logoccby-4.0 • https://doi.org/10.70121/001c.124868
Photo by Alexander Shatov on Unsplash
Scholarly Review Journal
Lei, Annabelle. 2024. “Virality in the Fast Lane: How Businesses Can Succeed with Integrity on TikTok and Instagram.” Scholarly Review Journal SR Online: Showcase (Equinox 2024). https:/​/​doi.org/​10.70121/​001c.124868.
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