ISSN 2996-8380
Evaluating the Strategic Effectiveness of Celebrity Endorsements: A Cross-Industry Analysis of Revenue Impact and Reverse Endorsement Spillover
Evaluating the Strategic Effectiveness of Celebrity Endorsements: A Cross-Industry Analysis of Revenue Impact and Reverse Endorsement Spillover
Khimji, Rayhan. 2026. “Evaluating the Strategic Effectiveness of Celebrity Endorsements: A Cross-Industry Analysis of Revenue Impact and Reverse Endorsement Spillover.” Scholarly Review Journal Fall 2026 (17). https://doi.org/10.70121/001c.169614.