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ISSN 2996-8380
Fashion
September 15, 2026 CEST

The Sustainable Fashion Paradox: Understanding the Gap Between Gen Z’s Climate Commitment and Their Fashion Consumption Behavior

Katie Wenwan Guo,
sustainable fashionGeneration Zvalue-action gapfast fashionconsumer behaviorethical brandingsocial mediaretail visibilityyouth cultureclimate commitment
Copyright Logoccby-4.0 • https://doi.org/10.70121/001c.169625
Photo by Markus Spiske on Unsplash
Scholarly Review Journal
Guo, Katie Wenwan. 2026. “The Sustainable Fashion Paradox: Understanding the Gap Between Gen Z’s Climate Commitment and Their Fashion Consumption Behavior.” Scholarly Review Journal Fall 2026 (17). https://doi.org/10.70121/001c.169625.
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